Samsung lifted the covers off its new Galaxy A7 (2018) today and it’s the company’s first smartphone to feature a triple camera setup. Priced starting at Rs. 23,990, the Galaxy A7 joins the ranks of the company’s ever-increasing portfolio of premium mid-range devices.

The new Samsung Galaxy A7 (2018) deviates slightly from the company’s tried and tested design which is definitely a breath of fresh air. The new smartphone has a very premium all-glass design with Gorilla Glass 3 protection to protect it from everyday scratches and scuffs. It’s a bit more boxy, compared to previous A-series devices and it’s great to hold in the hand thanks to its 2.5D curved class coupled with its 7.5mm thin form factor.

The device features an impressive 6-inch Super AMOLED Infinity display up front with thick bezels on the top and bottom to accommodate the front camera, a front facing flash, the earpiece and sensors up top. The bezels on the sides are relatively slim and aren’t really intrusive.

Samsung’s Super AMOLED displays are known for their brilliant color reproduction and the display on the Galaxy A7 (2018) is no different. The smartphone packs an impressive 6-inch FHD+ Super AMOLED notchless display which is a pleasure to look at. The colors are vibrant and punchy, much like all other Samsung Super AMOLED displays, with deep blacks that make the smartphone ideal for content consumption.

Coming to the device’s signature feature: its triple camera setup. The Galaxy A7 (2018) packs in a 24MP primary camera coupled with a 5MP lens for depth perception and an 8MP 120-degree ultra-wide lens. All cameras combined, the Galaxy A7 is capable of capturing a wide variety of shots. Up front, the device packs in a 24MP selfie shooter which is assisted by a front-facing flash to assist in low-light captures.

On the software front, Samsung has included a bunch of software optimizations and features to ensure that the device captures great images in almost all scenarios. There’s the Live Focus feature that’s found on a number of other Samsung devices which allows users to capture great portrait shots and edit the bokeh effect at a later stage.

The device also has a AI powered scene optimizer which is capable of adjusting the camera’s performance depending on the subject matter. In order to click great pictures in low-light scenarios, the Galaxy A7 (2018) makes use of Samsung’s Super Pixel technology which combines four adjoining pixels into one ‘Super Pixel’ to capture clear pictures in the dark. The 24MP selfie shooter features a ‘Pro-Lighting’ feature that allows users to edit images in multiple lighting settings.

As mentioned earlier, the Samsung Galaxy A7 (2018) is powered by an Exynos 7885 SoC clocked in at 2.2GHz coupled with 4/6GB of RAM and 64/128GB of internal storage. The internal storage can be expanded up to 512GB using a microSD card and Samsung has introduced a new industry-first solution which gives the device ‘Fully Expandable Memory’. With the Galaxy A7 (2018) users will be able to install apps directly onto their microSD card and transfer all their files onto the card in case they run out of internal storage.

The device packs in a substantial 3,300mAh battery which should easily last more than a full day of use on a single charge, however, the company hasn’t highlighted if the device comes with fast charging support, the lack of which could be a major deal-breaker for some.

Both variants of the Samsung Galaxy A7 (2018) will be available for purchase via Samsung’s online store, Flipkart and the new Samsung Opera House on September 27 and 28, following which the device will be made available on most other platforms.