Samsung has launched a number of its latest TV lineups in India. The first is the lifestyle TV series, ‘The Serif‘, that is meant to be as much an electronic gadget as a piece of art installation. Alongside The Serif, Samsung is also bringing its 2020 QLED 8K TVs to the country. The company claims that its latest lineups will “transform your living spaces, with gorgeous design and premium features”.

The Serif was designed in collaboration with the acclaimed Parisian design duo, Ronan and Erwan Bouroullec. It comes with a uni-body design in the shape of the letter “I”. The TVs also feature QLED panels and has built-in NFC (Near Field Communication) technology. It comes with 100% color volume, Quantum Processor 4K and HDR 10+.

Samsung launched its first QLED 8K TVs last year. This year’s lineup brings all-new features, including Infinity Screen, Adaptive Picture, Active Voice Amplifier, Q-Symphony and Object Tracking Sound+. According to the company, these new features will provide “the most pristine picture quality and dynamic sound experience available today”.

Samsung QLED 8K TVs come with native 8K Resolution, 8K AI Upscaling, Quantum Processor 8K and Quantum HDR. The TVs have 33 million pixels, four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV. They also comes with ‘Infinity Screen’ design that offers a screen-to-body ratio of nearly 99%, virtually eliminating all bezels around the display. Samsung’s 2020 QLED TV line-up also features 100% Color Volume and Direct Full Array.