Snapchat Adds New Lenses Replicating Viral Tiktok Dance Challenges

Snapchat is apparently testing a new strategy to co-exist with TikTok. The company is leveraging its expertise in Augmented Reality to release four new lenses that replicate viral TikTok dance challenges. To make this a reality, the company partnered with four TikTok personalities, or as Snapchat calls them, ‘Snap Stars’.

Meanwhile, Facebook-owned Instagram is continuing its efforts to become the next TikTok. The company brought the feature to India last month and expanded it to over 50 countries earlier this month. Instagram is also testing the possibility of shifting the Search button from the bottom navigation bar to offer a dedicated Reels button.