Amongst tough competitors like the Facebook-owned social media platform Instagram and the now-banned-in-India TikTok, Snapchat reports that it has increased its user-base by 22% in the fourth quarter of 2020. As a result, the media-sharing platform garnered over 265 million daily active users globally, with India being one of its biggest markets.
Apart from these, the company also added a bunch of new features as well as mini-apps to help users meditate, study, or just chill in their homes as most of the population stayed indoors. The app also added over 35 million businesses to its Map for users to discover local shops and restaurants from within the app.
