Facing some intense competition from Instagram, which cloned a number of its features including Stories and ephemeral messaging, Snap has been finding it hard to grow its user-base. The number of users on the app has been pretty stagnant and moving at a snail’s pace, however, the latest quarterly results show that Snapchat’s userbase is growing.
Snap, if you haven’t heard, also makes wearable hardware products and plans to tackle augmented reality (AR) prospects down the road. Spectacles 3 were launched recently, however, they are designed for a niche audience, but is offering the company feedback towards improving its wearable devices. Spiegel calls Spectacles 3 “an important step towards an augmented reality future” and well, that could be true.
