Angry Fallout 76 users just taught Bethesda a valuable lesson about new product rollouts. Before you unveil something like Fallout 1st, make sure you have every domain name locked down.

The company forgot to purchase one of those domains, and now, hilarity has ensued. FalloutFirst.com was snapped up, rather quickly it seems, and was turned into an NSFW monument of frustration by fans.

At first glance, a visitor might believe it to be the official Fallout 1st website. It doesn’t take long to notice the not so subtle differences.

On the real page, Bethesda starts its spiel with, “Ever since Fallout 76 launched, we have consistently worked to improve and evolve the experience based on your feedback.” On FalloutFirst.com, that copy is changed to, “Ever since Fallout 76 launched, we have consistently done nothing to improve and evolve the experience based on your s— feedback.”

It gets worse and more “blue” from there. Bethesda should have seen it coming. They somehow didn’t.

When the company announced Fallout 1st on Wednesday morning, the outrage poured down upon them. Chief among those complaints was why gamers were being asked to pony up $12.99 a month, or $100 for a yearly service when they’d already paid $60 to purchase Fallout 76.

As the parody website points out, features the fanbase had been asking for since launch are apparently never coming to the base game alone. That includes private worlds where you don’t have to worry about an invasion.

At least Fallout 1st was supposed to include totally private worlds. Forbes is reporting the private servers are not so private. Other Fallout 76 users who paid the subscription money are reporting all kinds of problems. Those problems include unauthorized gamers still invading worlds they shouldn’t be able to access.

Another Fallout 1st feature, a better scrap box, is said to be deleting scrap for some users as well. We imagine all of this is going to drive traffic to FalloutFirst.com even quicker. Unfortunately for Bethesda.