Sony has launched the new BRAVIA XR OLED A80K smart TV series in India. The new smart TV series comes with the next-gen Cognitive Processor XR, 4K upscaling, and more intriguing features. Check them out below, along with the prices.

The new BRAVIA A80K TV series sport a minimal-bezel design and includes three models: 55-inch, 65-inch model, and 77-inch. All of them are powered by the Cognitive Processor XR, which tries to provide a lifelike viewing experience. It is said that it “thinks like a human brain” to offer an immersive experience.

The smart TVs run Google TV with access to over 7,00,000 TVs and shows, Google Assistant, and there’s Apple AirPlay compatibility too. Additional features include support for ambient optimization technology for brightness adjustments as per the room conditions, acoustic auto-calibration technology, and the BRAVIA Core app.

The Sony BRAVIA XR OLED A80K series is priced at Rs 2,79,990 (XR-65A80K model) and Rs 6,99,990 (XR-77A80K model) and is now available across all Sony Centers, major electronic stores, and e-commerce portals in India.