Spotify is recently experimenting with new ways of curating personalized playlists. We recently saw the Swedish audio streaming giant offer “Soundtrack Your Ride“, a personalized playlist generated for your road trips and now, the company offers a new tool for generating playlists for your pets.
To come up with this feature, Spotify surveyed about 5,000 pet owners from the US, UK, Australia, Spain, and Italy. They found that 71% of pet owners have played music for their pets and 8 in 10 pet owners believe their pets like music. The survey results even indicate that 53% of pet owners would rather pick their pet over their partner if they really had to choose. That’s so pawsome (read awesome), right?
