The short-video format has seen considerable traction lately. Banking on the popularity, several apps have adopted the vertical short-video scrolling concept incepted by TikTok. It seems like the latest one to join the bandwagon is Spotify. It is suggested that the music-streaming app is testing a new Discover feed, which will help users find new music through a TikTok-style scrollable video feed.
A report by TechCrunch suggests that Spotify’s iOS beta app has a new “Discover” section in the bottom navigation bar, which is a video music feed. The feature was first spotted by Chris Messina.
Omg for the first time in how long (?), @Spotify has added a FOURTH icon to their toolbar: Discover! #NewSpotify pic.twitter.com/XQL2jpkXYq— Messina.eth (@chrismessina) November 24, 2021
Spotify has confirmed the testing to TechCrunch. But, if you think the feature will soon arrive for you, that might not be the case. A Spotify spokesperson states, “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.“
