As the concept of NFTs (non-fungible tokens) continues to gain traction in the market, companies are investing more of their resources to develop their future strategies. From clothing and accessory brands to restaurant chains, we have seen several companies trying to get into the NFT space in the recent past. Now, Starbucks has joined the party and announced to invest in NFTs and digital assets by the end of the year.
Starbucks, the multinational chain, recently brought back its dependable CEO Howard Schultz amidst growing challenges for the company. In an open forum, Schultz addressed numerous Starbucks partners and employees and shared his vision for the future.
“All I ask of you is to embrace, not a standard of mediocrity, but embrace every step of the way, a standard of excellence. And let’s honor everything that Starbucks has stood for 50 years. And I promise you we’re going to come out of here like a goddamn tidal wave,” Schultz said.
